A while back Fairchild semiconductor invested in a start-up called Silicon Wireless. The partnership revolved around an impressive patent portfolio provided through a NC State Professor ubiquitous in the area of semiconductor physics (he wrote most of the electrical engineering textbooks that semiconductor professionals refer to when they really need to solve a problem). Well, the little start-up got some amazing results in the lower frequencies, but had some heat issues at the upper frequencies due to the nature of vertical devices (in this configuration flip-chip, gold ball bonding limited the CW power). The professor worked directly with Silicon Wireless who extended their portfolio into high power high efficiency planar semiconductor devices and changed their name to Silicon Semiconductor. NDA’s in place with the MOT folks and complete tours including inspection of Smith charts at the DUT. MOT has a lateral RF power device that was in its 5 or 6th generation at the time and was pretty hard to beat. At the lower frequencies, our device was almost noiseless – superior in that regard. Without a military business strategy, Silicon Semiconductor eventually moved all resources to the power semiconductor area and began to farm out the intellectual property, some of which was shared with Fairchild Semiconductor to other entities, but eventually Fairchild bought sole rights to the technology. Today, I catch up with one of my dream-team from Silicon Wireless and he tells me the story of a couple years ago when he met our professor and shared what he had learned about what was happening to “his” technology. Apparently, the intellectual property we were unsuccessful in generating high power cellular revenue from was “unknowingly??” used at HVVI in pulsed avionics. Now the interesting part is that using social networking tools (like Linked-in), the small network of gifted RF professionals is small, but deep in connections. I am connected (by 1 degree of freedom) to 6 of the employees including the CTO and CEO. How did I not know about this company? Further investigation yields inter-connections with the Fairchild people that were responsible for our product line in the fab…and the MOT people appear as well, in 2nd and 3rd degree connections…Moral to the story is that it is a small world and sometimes things are hidden in plain sight. My Wow for the day!
Archive for the ‘Social Network’ Category
The way you look means a lotespecially if you’re in the financial industryand the more trustworthy you look to potential clients, the more you’ll attract higher investments.
Despite appearances and first impressions, a recently published study in the PLoS One journal reports that even if people hear negative information about you, they’ll still be more inclined to invest their money with the person whose face is perceived to be more trustworthy.
“Trustworthiness is one of the most important traits for social and economic interactions and our study examines whether people take potentially costly actions in line with their face-based trustworthiness judgments,” Chris Olivola, one of the studys authors, said in the University of Warwick’s press release. It seems we are still willing to go with our own instincts about whether we think someone looks like we can trust them.
Researchers from Warwick Business School, the University College London and Dartmouth College gave participants real money and asked them to choose who they’d invest with out of the face images provided. The volunteers were then given bad and good information about each of the faces, and asked again who they’d invest their money with.
Despite knowing the different reputations, the outcome didn’t change: participants were still more likely to invest their money with those who had more trustworthy-looking appearances
The team used a software created by Alex Todorov from Princeton University to produce 40 faces20 pairs of faces at opposing ends of the trustworthiness scaleand altered features to “correspond to the way natural faces are perceived in reality.”
The study says that the difference in a trustworthy face and one that isn’t as much results from features that look “slightly angry or slightly happy, even when these faces are at rest.’ ”
Basically, the bottom line is saying when it comes to investing, the way you look and the way people perceive you is a lot more important than your reputation.
You have to be emotionally prepared that blogging is not a part of your business- it is a small business you run in the context and for the support of your main one.
- It is a time consuming job so you have to plan time for it
Writing interesting, engaging posts, using the appropriate keywords, clean language and proper grammar is hard work! Therefore trying to plan and manage your time from the beginning will turn you from a DESPERADO to a successful blogger and marketer.
The solution: get prepared in advance with a batch of articles. A good rule is to get them all done at the beginning of the next posting unit. For example: if you have decided to update daily, you can have seven articles ready by the end of the previous business week. If you update monthly, you can get all your articles done by the beginning of the last quarter of the previous month.
Buy.com integrates with Facebook.
Facebook changes to timeline and breaks Buy.com strategy (was supposed to allow embedded shopping cart)
Buy.com create share link.
Create a specialty video with a customized message
A move to quality targeting over mass media blasts
Making waves with 5 bucks in your pocket
Is Internet Access an inalienable right for individuals and organizations? Does net access come with responsibilities similar to driving a car, which failure to abide by can result in limiting or denying access entirely? The UN and other countries have called Internet access a basic human right. Is Internet Access a basic human right or a privilege to be earned and maintained by good behavior?
When we were young, a simple lock gave all the protection we needed and passwords were required only to enter childhood forts. Todays connected world creates new safety risks for kids. But you can change that. Kids need security professionals, like you, to volunteer to teach them how to stay safe online and how to use the Internet in ways that won’t jeopardize their privacy or damage their reputations. A few hours of your time could mean a lifetime of safety to a child.
In the absence of personal relationships, we have no choice but to substitute confidence for trust, compliance for trustworthiness. This progression has enabled society to scale to unprecedented complexity, but has also permitted massive global failures. In a world completely reliant on technology, a cataclysmic disaster is waiting to happen. As menacing computer malfunctions pop up around the world, some with deadly results, the protagonist realizes that there isnt much time if he hopes to prevent an international catastrophe.
create an interesting chart based on Finnish male IQ tests. Interesting source
How to deal effectively and productively with angry complaints
Never underestimate the power of the angry customer. The more a complaint is repeated, the longer its legs grow. A small issue can morph into a big deal. It can trigger a rant that ends with a referral source never calling you again. You could end up on with a social network free for all, one that won’t improve your business or reputation.
Move quickly to resolve issues. The longer a customer remains angry the more frequently he/she will tell others about what happened. As you wait to solve the problem, they continue to have no information to share about the how the problem is being solved.
Show empathy. Often this is the most difficult strategy. When a complaint comes at a bad or busy time, it is difficult to show you care. There’s and old saying, “Never let them see you sweat.” Well, never let a customer sense you don’t care that they are upset and explain to them the actions you are taking to resolve the problem.
Send a follow-up note to those who complain. Let the customer, referral source or patient know that you appreciate them taking the time to discuss a problem. Let them know the relationship is valuable, and thank them for giving you the opportunity to not only fix the problem and keep their business, but to ensure the same problem doesn’t happen again.
- There’s no place for your product: “Investors are fond of debating which they care about more: the market or the entrepreneur. The reality is, great entrepreneurs find great markets. Many startups never achieve the elusive product-market fit. Some companies, like Facebook and Zynga, find product-market fit right out of the gate. Or at least they appear to. Others, like Intuit, go along for years until they crack the code.”
- Your product sucks: ”Many potentially great companies fail because they deliver bad products. No one sets out to build a bad product. So how do they end up getting built? You can still suffer from product blindnessusing your product so much that you work around the difficulties, the friction that prevents mass adoption. Just consider file sharing company Dropbox. There were other file sharing products before Dropbox, but Dropbox kept the product simple and made it easy to use.”
- You don’t have vision or chops: “Theres the romantic notion of starting somethingof being your own boss, running your own show, and building what you want to build. But being a successful entrepreneur means being a visionaryand being able to execute your way to making that vision a reality. ”
- You burn too much money on sales and marketing early on: ”For every venture dollar invested, I estimate that more than two-thirds goes into sales and marketing costs and only a third into product developmentsometimes less. Spending on sales and marketing too early means no return if customers or users dont bite. Once you up the burn, its hard to go back. So make sure you have product-market fit before ramping sales and marketing.
- Only your friends use your product: “So youve got a great market and a killer product. A few people have heard of itthe only problem is, theyre all friends of yours. Like the tree falling in the empty forest, thousands of great products have gone unused because no one knew they existed. Theyre not just unknowntheyre invisible. How do you get the word out in a crowded market without incinerating cash? Build the best product and generate a lot of buzz around your brand.”
- You don’t know how to use others to build scale: “Lots of companies can get a few users or sell a few products. Few can do that at scale, in a repeatable, efficient way. Todays startups use highly leveraged approachesfreemium, word of mouth, partner strategies, and viral acquisition to drive highly leverage growth. You should too. ”
- No one can understand what you’re saying: “Communication can make or break a startup. As I heard an investor once ask an entrepreneur, ‘if you cant communicate your pitch effectively to us, why should we think youll be able to communicate effectively to your team?’ His words stuck in my mind and he was right. Words matter.” Speaker training is a good idea. “One time an entrepreneur gave a pitch and looked down at the conference table the whole time. Didn’t make eye contact. It was painful.”
- Your pitch is too long. “It’s bad when people realize they’re running out of time but they just start speaking faster instead of bumping up a level. They try to fit more in. It all gets lost in details. It’s awkward for everyone and really hurts the pitch.”
- Your pitch doesn’t play on emotions. “Many entrepreneurs get in front of people with access to capital but failed to convince their audience to invest. A huge part of pitching comes down to psychology and emotion. Investors are primarily motivated by two things: greed and fear.”
- You make excuses: ”Time and again I hear someone say they have a great idea for a company but they just dont want to give up their current job to pursue their idea. Other times people have great ideas, but arent sure how to get going. Starting a company is hard. Yet dozens of people, when I asked why they decided to start something new, gave me the same answer: ‘I realized if I didnt do it now, Id never be able to do it’.
- You lack focus: “When I got my first check (actually, it was a wire transfer) from a venture investor some ten years ago, he gave me one piece of advice. ‘Focus wins.’ The advice is as sound today as it was when he gave it to me. In a startup, you could be doing any one of a thousand things. But focus tells you which one thing to do to win.”
- There’s a lot of drama: ”A lot of startups fail because they suffer from drag. They go after small markets, build the wrong product, the founders dont get along, or they make it too hard for users or customers to use their products. These issues create what I refer to as startup drag. Entrepreneurs have to be eternal optimists but with sufficient pragmatism to make their optimism reality. Get too much drag and its easy to lose the optimism and confidence that breeds success.”
- “This is the last money we’ll ever need”: “Don’t say that. It just sounds naive. But most early stage companies need more money. Investors are in the business of investing money. They want to hear how you’re going to win, how you’re going to be the market leader, not how you won’t need their money.”
Any marketer can use these lessons
Linked-in groups can be email blasted – didn’t know that they were the ONLY social network to allow this.
If you like the superbowl follow our stream, follow our brand.
Less known brand… Talk about benefits of liking your page (in order to get social likes)
What were people focusing on>
Twitter example of typical conversation on twitter:
What to wear to super bowl village tomorrow night?
Reply from super bowl village: Check the weather by texting WEATHER to SB2012 for updates courtesy of @WISH_TV
Content is king – once again
Content calendars (creating a content calendar should contain contents completion date) New Product release shouold be on the content calendar. Social media on the next day and for 5 more days. Response time (real-time workflow) batch of groundswell will dictate calendar. Put non-social marketing email
Slideshare directly links to saleslforce. Didn’t know that.
Share and retweet are same thing
favorite of tweets is a like
clickthru is defined as a link that goes to somewhere else. – DIFFERENT domain or different area or place
Channel Type check audit trails.
Same cost as buying a superbowl spot
30 sec tv spot is ~ 3.2M -3.5M
This is an owned media (no renting eyeballs)