You have to be emotionally prepared – that blogging is not a part of your business- it is a small business you run in the context and for the support of your main one.
- It is a time consuming job – so you have to plan time for it
Writing interesting, engaging posts, using the appropriate keywords, clean language and proper grammar is hard work! Therefore trying to plan and manage your time from the beginning will turn you from a DESPERADO to a successful blogger and marketer.
The solution: get prepared in advance with a batch of articles. A good rule is to get them all done at the beginning of the next posting unit. For example: if you have decided to update daily, you can have seven articles ready by the end of the previous business week. If you update monthly, you can get all your articles done by the beginning of the last quarter of the previous month.