• Social Proof - Follow the Crowd
• Authority - Follow a Leader
• Liking - Follow Friends and Colleagues
• Reciprocity- Return Favors
• Scarcity- Increase Value
• Consistency- Make Consistent Decisions

We know that social activities like sharing and recommendations drive sales.

90% of all purchases are subject to social influence

90% of consumers trust recommendations from people they know

67% spend more online after seeing recommendations

Sharing and recommendation behavior is growing.

75% of Facebook users have “Liked” a brand

53% of Twitter users have recommended companies or products

Research has shown that the likelihood of purchase increases when people have a social connection with a brand or product.

Fans of brands are 51% more likely to buy

Adding sharing features to a product can increase the spread of awareness 246% with “Likes” and 98% with “Send to a friend.”