Social Etiquette - SALRSC - simple social recipe for success

• Social Proof - Follow the Crowd
• Authority - Follow a Leader
• Liking - Follow Friends and Colleagues
• Reciprocity- Return Favors
• Scarcity- Increase Value
• Consistency- Make Consistent Decisions

We know that social activities like sharing and recommendations drive sales.

90% of all purchases are subject to social influence

90% of consumers trust recommendations from people they know

67% spend more online after seeing recommendations

Sharing and recommendation behavior is growing.

75% of Facebook users have “Liked” a brand

53% of Twitter users have recommended companies or products

Research has shown that the likelihood of purchase increases when people have a social connection with a brand or product.

Fans of brands are 51% more likely to buy

Adding sharing features to a product can increase the spread of awareness 246% with “Likes” and 98% with “Send to a friend.”

This entry was posted on 14. February 2012 at 17:04 and is filed under Nonprofit, Social Network, Facebook, Marketing, Managing Business, Kewler Favorites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.

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