The proxority principle posits that everything you find on a web page can be assigned a value and a place in sequence, in relation to the objects that surround it. This idea has existed since the early days of the Web, but too few designers pay enough attention to it. Think through what is actually needed, where it is needed and when it should appear (as opposed to simply putting all of the content on the screen, in its entirety, in an order that “looks pretty”). The need for such techniques is increasing, especially given the proliferation of handheld devices and the idea of designing with a “mobile-first” philosophy.
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