14. February 2012 by admin.

Many websites already exhibit what I’d define as high proxority in that they take great care to use techniques that account for both priority (bringing attention to certain elements) and proximity (making reactions happen directly next to or above the objects being interacted with).

Proxority: Origami for the Web

The proxority principle posits that everything you find on a web page can be assigned a value and a place in sequence, in relation to the objects that surround it. This idea has existed since the early days of the Web, but too few designers pay enough attention to it. Think through what is actually needed, where it is needed and when it should appear (as opposed to simply putting all of the content on the screen, in its entirety, in an order that “looks pretty”). The need for such techniques is increasing, especially given the proliferation of handheld devices and the idea of designing with a “mobile-first” philosophy.

Posted in Facebook, Marketing, Programming Code Help, Managing Business | Print | No Comments »

14. February 2012 by admin.

• Social Proof - Follow the Crowd
• Authority - Follow a Leader
• Liking - Follow Friends and Colleagues
• Reciprocity- Return Favors
• Scarcity- Increase Value
• Consistency- Make Consistent Decisions

We know that social activities like sharing and recommendations drive sales.

90% of all purchases are subject to social influence

90% of consumers trust recommendations from people they know

67% spend more online after seeing recommendations

Sharing and recommendation behavior is growing.

75% of Facebook users have “Liked” a brand

53% of Twitter users have recommended companies or products

Research has shown that the likelihood of purchase increases when people have a social connection with a brand or product.

Fans of brands are 51% more likely to buy

Adding sharing features to a product can increase the spread of awareness 246% with “Likes” and 98% with “Send to a friend.”

Posted in Nonprofit, Social Network, Facebook, Marketing, Managing Business, Kewler Favorites | Print | No Comments »

14. February 2012 by admin.

Social websites are catering to the “in” crowd.

The idea is good, but Apple fanboys with a secret club that has (as its first steps) pages full of firmware for jailbreaking just about anything.

Wondering how I found this? I am creating Lion (OSX 10.7.3) in a virtual machine to test the code that I write in RAD Studio.

Old vm’s with SLES encouraged the VMware route, but XEN or Virtual box might get dusted off later…Cheer you Apple socialites!

http://idevsocial.com/index.php?do=/gettingstarted/

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