Quite the announcement! For those who have simultaneously managed [1] social media marketing campaigns and [2] organic search engine optimization strategies this is great news. It also brings up a lot of questions. Start checking questions off your list, with the elements of the Tweet Algorithm explained below.

Tweet Algorithm is made up of the social sharing factors on Twitter that impact SEO . Here is the breakdown the Tweet Algorithm.

Authority : Author Authority of Tweeting Source and Sharing Source

The number of followers, engagement level of followers and ratio of followers to followed are all important factors in determining the authority of a Twitter account. The higher the authority of the source, the better effect it will have on search engine rankings.

Target authoritative Twitter users and interact with them to get your content on their radar.

Lasting Power

The more a piece of content is shared or retweeted the more valuable the content is in the eyes of Google.The number of times a tweet is shared over a given period of time offers additional insight. For instance, if a tweet is retweeted for weeks after the original date of publications, (QDF=Time of Tweet) it indicates that the content left a lasting impression. The more relevant and valuable a piece of content the more often and longer it will be shared across social channels.

Engagement

The quantity and quality of retweets indicates how engaged the audience is with a piece of content. The more a content is shared the more engaged the audience is . If highly authoritative authors retweet a piece of content it gives the content more authority in the eyes of the search engines.

Quantity of Clicks

The number of times a piece of content is clicked on shows popularity. The more clicks, the more popular the content. Search engines want to return results that are accepted by their search engine users because this is what their audience wants.

As more and more SEO’s test the Tweet algorithm and incorporate other social sharing influences in their SEO campaigns, the more insight we will have into how much and what factors influence rankings.

Stay tuned for more research on social sharing and how it influences search engine rankings. This is a hot topic and high priority topic on my continuing seo education.