6. January 2012 by admin.

http://info.awarenessnetworks.com/rs/awarenessnetworks/images/THE-STATE-OF-SOCIAL-MEDIA-MARKETING.pdf

Affiliate Sites

SBIR gateway, Challenge.gov

According to the Facebook consultants at BrandGlue, 1 in 500 updates make it to the news feed. How does it work? If you like or comment on updates from one particular friend quite often, you are likely to see that person’s update in your news feed on a regular basis.

To use a personal example, I tend to like or comment on updates from my friend Juan because he is hilarious, my sister who is expecting her first baby, and Arizona Highways’ page because they are always providing great content. Because of my tendency to do so, my personal news feed usually includes an update from one if not all of those profiles.

That’s the non-scientific method for determining what happens on the Facebook news feed. During the f8 conference, Facebook did what Google has never done; they provided the mathematic formula behind news feed optimization. Here it is:

Facebook EdgeRank Algorithm

Note: From this point forward I’ll use Facbook’s terminology regarding objects and edges. If you don’t speak Facebook, an object = a status update or post. An edge is a comment, like or interaction with that object.

Based on this formula, an object’s likelihood of appearing in a news feed is a function of three elements:

1. Affinity
2. Weight
3. Recency

Let’s discuss each in plain English. I’ll also provide a brief explanation of what Facebook page administrators can do to take full advantage of this formula.

Affinity Score – This number defines the relationship between object creator and recipient. Those who comment and like your personal updates have a higher affinity than those that do not.

What this means to you: Create objects that appeal to different kinds of connections. If you see the same people commenting and liking a specific type of object like photos, create a different kinds of objects like questions or polls to elicit a response from other connections. The more variety you have with the profiles that provide feedback and like your objects, the greater overall reach your page will have in the news feed.

Weight Score – Each object is assigned a score based on the number of comments and likes it earns. An object with 15 comments and 20 likes has a much greater weight than an object with 0 comments and likes.

What this means to you: Develop a strategy for creating objects that will generate feedback from your connections. Entertain, educate/enlighten, make invitations, say “thank you”, ask questions, etc. View every post opportunity as a method for garnering important insights and learning more about your page connections.

Time / Recency Score – This number is a reflection of how long ago the edge was created. Each edge will lose its mojo very quickly. For example, the oldest edge in my news feed right now was created 42 hours ago. Most were created in the past 18 hours.

What this means to you: Allow each object you create to gain some exposure. Creating back to back to back objects in a single afternoon will stifle each object’s ability to garner comments and likes. Meanwhile, adopt a regular posting schedule (like once or twice a day) so that you always have an object and its related edges placed in the news feed of your most loyal connections.

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6. January 2012 by admin.

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6. January 2012 by admin.

http://xkcd.com/980/huge/#x=-3392&y=-2816&z=1

Link to the poster - awesome!

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6. January 2012 by admin.

Quite the announcement! For those who have simultaneously managed social media marketing campaigns and organic search engine optimization strategies this is great news. It also brings up a lot of questions. Start checking questions off your list, with the elements of the Tweet Algorithm explained below.

Tweet Algorithm is made up of the social sharing factors on Twitter that impact SEO . Here is the breakdown the Tweet Algorithm.

Authority : Author Authority of Tweeting Source and Sharing Source

The number of followers, engagement level of followers and ratio of followers to followed are all important factors in determining the authority of a Twitter account. The higher the authority of the source, the better effect it will have on search engine rankings.

Target authoritative Twitter users and interact with them to get your content on their radar.

Lasting Power

The more a piece of content is shared or retweeted the more valuable the content is in the eyes of Google.The number of times a tweet is shared over a given period of time offers additional insight. For instance, if a tweet is retweeted for weeks after the original date of publications, (QDF=Time of Tweet) it indicates that the content left a lasting impression. The more relevant and valuable a piece of content the more often and longer it will be shared across social channels.

Engagement

The quantity and quality of retweets indicates how engaged the audience is with a piece of content. The more a content is shared the more engaged the audience is . If highly authoritative authors retweet a piece of content it gives the content more authority in the eyes of the search engines.

Quantity of Clicks

The number of times a piece of content is clicked on shows popularity. The more clicks, the more popular the content. Search engines want to return results that are accepted by their search engine users because this is what their audience wants.

As more and more SEO’s test the Tweet algorithm and incorporate other social sharing influences in their SEO campaigns, the more insight we will have into how much and what factors influence rankings.

Stay tuned for more research on social sharing and how it influences search engine rankings. This is a hot topic and high priority topic on my continuing seo education.

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