30. November 2011 by admin.

The more I read the more I have to share.  Marketing being my weakest area, others notice the same paradigms, so I can’t be far off.  See what Stacey Colon observes;

The only constant is people.

Today, industries advance, ideas expand, products morph and customers change at an alarming rate. However, people don’t change at their core.

What do people want?

1. Great insight
2. Access to great people
3. Recognition

Your customers want these things before your products and services. Therefore, in order to be successful, your spa business must stay focused on other people and their desires.

Remove the “give to get” mentality

In the social age, this old thought process simply doesn’t work. No one can predict when people are ready to buy. Marketing messages are coming from everywhere, all the time: television, billboards, email, the Internet and even in bathroom stalls. This marketing onslaught causes two problems. One, it’s overwhelming: people completely tune out and seek refuge from the marketing “rain.” Two, people by default don’t trust you or your business.

It sounds harsh, but it’s true. Do you trust every company selling to you? Traditional “in your face” marketing is friction for your spa’s growth. The more you sell, the more you repel. So, what’s your spa to do?

Focus on other people first

If people inherently want great insight, the solution is to provide quality, relevant content to your audience. Meet their core desires by helping them solve their problems at no cost. At first, this might sound crazy. But you must look deeper.  If you help people with the smaller issues, inevitably they will look to you for answers to their bigger problems.

Survey your customers, answer questions they want to know, then provide engaging “how to” information and insight using your social media channels. Regularly post content in your blog then spread the word via your newsletter, Facebook page, Google Plus page and Twitter. Engage with your audience and keep the conversation going.  Over time, your spa becomes a credible source of information and perceived as a thought leader in your niche. Content marketing keeps you moving, draws people to you and establishes trust. If you still doubt the evidence of opportunity for your spa in social media, read this.

The Elevation Principle

(Great content + other people) – marketing messages = Growth

The Elevation Principle requires that you do not focus on yourself and your business. Instead, shine the spotlight on others such as outside experts, successful peers and your client’s companies. Because when you lift people up, they lift you up and everyone can rise.

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30. November 2011 by admin.

Are you ready to put your Spa’s Facebook Page to work? This year we are suggesting a 3 part strategy to make your Facebook presence effective and profitable. Are you ready?

1. Create a Facebook Deal. You can do this by editing your Page, bottom right under deals. Make this deal strategic, it must be claimed within a limited time period and reward the person checking in significantly. A Groupon deal would cost you 70%, be generous and make this a good deal. Focus on your core strengths and the holidays. This is a stressful time of the year for a lot of people, let your Spa make the deal so good they want to share it with their friends. Need ideas? How about buy one massage get one free (must be used within 4 weeks)? Complaints about not having a smartphone? Let your clients right a recommendation on your Page and give them the deal! Be Creative!
2. Promote the deal. You can’t expect people to know you have a deal. Tell people to Check-in when they arrive at the spa, share it on your personal Facebook page, get your staff sharing the deal with their clients (did you know if you check-in on Facebook you get a deal for buy one massage get one free?), tweet the deal and last but not least - ask your clients to tell people about the amazing Facebook check-in deal you are running.
3. Content is King. Share via pictures and text about your deal. Maybe even make a short video wishing your clients a happy holidays and tell them about your “gift” to them. You have to create some content and share it. Think about doing a holiday card as an image that you can share on Facebook, make sure the deal for your spa is clearly included. You have to leave your comfort zone and share content, yes the message is important, but the delivery is critical to the success of your campaign.

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