You are currently browsing the Kewler weblog archives for the day 19. September 2011.
19. September 2011 by admin.
What are three ways that you actually help your clients?
So an international speaker on sales and technology, for me it would be, I help my clients to prospect better. I help them to ask a better questions and I help them to close more sales.
So it doesn’t matter what business you’re in. Write down the three things you do for your clients.
We then break the elevator pitch into three parts and the first part is it describes what you do, who you are what to do? Pretty plain and simple, “Hi! I’m Joe Jones. I’m a sales speaker and trainer.” For you it might be, “Hi! I’m Lisa Smith. I’m a sales director at XYZ. “Hi! I’m Fred Right. I’m the marketing manager for XYZ organization. So that’s part one.
Part two is what we’ve just written down. Now, this is how they describe benefit from the products or services that you sell. So my part two would be, I help clients to prospect better. I help them to ask better questions and close more sales. And this is the most important thing. Part three where you add the so that. This is really what’s in it for them. So for me again, mine would be. “So that they can hit all of these sales targets, have more fun and play more golf.”
So, let’s have a look at mine again, part one. “Hi, I’m Joe. I’m a sale speaker and trainer. I help my clients to prospect better, ask better questions and close more sales, so that they can hit all of these sales targets. Have more fun in what they’re doing and play more golf.”
Now, you’ve got to know that off by heart when somebody meets you in less than 30 seconds, remember this is all about what’s in it for them. Then, you get down to small talk asking them about themselves. You can speak about where they live. What work do they do? Where do they enjoy going on a holidays. You can talk about sport, current events, family, you know you can be going to any networking event if you just start speaking about this. You’ve told them what you do and how you can help them and then you get them to talk about themselves. So that’s just a quick little over view of the elevator pitch.
Referrals, how and when do you ask for referrals? What do you actually say? A swap meeting is where you meet with people selling to the same client faces you but they are not competition. Clubs and social activities. I Love getting a low cost, no cost marketing. So, I’ll show you to use periodicals and magazines to get free advertising. Centers of influence, these are people that may never buy from you, but if you know how to develop the center of influence, they will be posting on more referrals that you could imagine.
Posted in Managing Business | Print | No Comments »
19. September 2011 by admin.
Single stroke engine (not an icyball)
Posted in Invention | Print | No Comments »